The Voice of the Market.

Thoughts and opinions drive behaviour in speculative markets. Recognizing the importance of influence, WatermelonBlock harnesses the power of AI to scan social and global media platforms, ranking the market sentiment of top cryptocurrencies and ICOs. WatermelonBlock provides real-time actionable insights and detailed contextual analysis for investors, at the press of a button.

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Empowering today’s investment decisions

WatermelonBlock is not just a proof of concept – it’s a working sentiment analysis application that puts user experience first. We give you the power of big data and AI powered sentiment analysis, in the simplest and most intuitive user experience. WatermelonBlock places the importance of information sharing and usability first, making cryptocurrency investment simple enough to fit any lifestyle, giving you an indication of how the market thinks and feels 24/7.

The currency that enables a data analysis ecosystem

WatermelonBlock’s user experience is made easy from start to finish. The WatermelonBlock Token (WMB) gives decision makers access to an ecosystem of sentiment analysis tools and AI trading tools. No complex fee structures – all prices are simple and transparent so that you can think less about costs and more about your market.

The gift of big data

Until today investors have needed to spend copious amounts of time reading and sorting large volumes of information to determine market opinions. WatermelonBlock helps investors stay on top of information in real-time, by ingesting multiple media and social media big data sets. Our proprietary algorithms make sure that accurate data is kept at the forefront.

IBM Watson

The Supercomputer

No ordinary algorithm can analyse the size of the data sets used by WatermelonBlock. That’s why we use the world’s most sophisticated AI platform – IBM Watson. Watson’s computing power allow WatermelonBlock to scan, categorize, weigh and analyse big data sets in seconds, providing real-time global sentiment insights.

Strategic Partnerships




  • Final stage development of WatermelonBlock the free iOS insights application.


  • The ICO public sale begins.
  • Early stage development iOS and web based wallet.


  • Release of the premium version of WatermelonBlock insights app on iOS and Android, featuring ICO analytics and portfolio.
  • Release WatermelonBlock free iOS insights application.



  • Launch of WatermelonBlock news service and proprietary investor confidence indexes.
  • Release of dossier of trading strategies that users have trialed using WatermelonBlock.
  • Launch of WatermelonWallet


  • WatermelonBlock Sentiment Influencer accreditation program.
  • Launch of WatermelonAnalytics Business Sentiment Analysis Tool.


  • Release of WatermelonBot AI investment fund app on iOS, Android and web platform.


  • WatermelonBlock debit card release.



  • Commence strategic partnerships with established crypto banks and lending platforms.

Apps in Development


App for Cryptocurrency Market
Sentiment Analysis

Users can begin analyzing the market immediately, with the WatermelonBlock app’s cutting edge market sentiment insights. Data is updated in real-time from trusted media sources, providing users with up-to date market information and streamlined news. Innovative features such as the Watermelon Index, MelonScore, Personalized Portfolio and WatermelonAlarm are designed to help investors make more accurate and better informed trading decisions.

Available for download Q4 2018


Secure Your Tokens the Simple Way.

The WatermelonWallet is not your average wallet. Launching early next year, it’ll be the only wallet that incorporates sentiment analysis into a beautiful, easy to use interface so that users can more effectively manage their portfolio. Built on the IBM platform, the WatermelonWallet will offer the highest standard of security with pervasive encryption and private key storage. With features normally reserved for institutional investors, our insured custody option will be an industry first.


Sentiment Analysis App for Business

Putting sentiment analysis to work for B2B markets, WatermelonAnalytics will allow businesses to search, analyse and compare individual phrases, hashtags or direct URLs to harness industry specific insights. Users can create their own customized index, allowing them to track not only the sentiment of any given brand, but the sentiment of certain phrases, products and releases. WatermelonAnalytics will be available free of subscription costs, rather adopting a ‘holding’ payment method. This requires users to hold a minimum of 5000 WatermelonBlocks in their wallet to activate services.


Building off the back of WatermelonBlock, WatermelonAnalytics will allow users to generate market differentiation in their own industry, on their own terms. Much like WatermelonBlock utilizes artificial intelligence to index the top ICOs and cryptocurrencies in the world, WatermelonAnalytics gives users access to the most comprehensive AI on the planet to build and customize their own index and control center.

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Say hello to the team

Elliot Rothfield

Director / UX Designer / Co-Founder

Elliot is passionate about creating communities - particularly around empowering millennials. His background is in front end development and user experience and he has been the leading force behind the experiential design of the WatermelonBlock app suite. He also has a background of successful startup businesses and is co-founder of an international community and arts festival that has been running for 10 years.

Aaron Newson

Business Development / Co-Founder

Aaron has been working in the cryptocurrency space for three years. His private fund FTG capital has been highly succesful, financing multiple notable ICOs in their early stages.

Bill Angelidis

Blockchain Development Specialist

Bill is the founder and director of one of Asta, Australia’s largest and most well renowned Blockchain development agencies. As an entrepreneur and an executive business leader,
he is committed to applying his skills and experience where they can make the maximum impact, and helping others do the same.

Chris Moore

Lead Developer

Chris has a strong history of successful project delivery and complex technical implementations in a variety of verticals across a range of technologies and geographic locations. His expertise is in blockchain solution delivery and client focused end-to-end IT.

Adrian Rich

Marketing Strategist

Adrian is a tactical thinker who views business problems through a strategic lens. After leaving TRO Agency as a National Training Manager, he coordinated the marketing efforts at Lightning Broadband, where he helped elevate the start up to one of Australia’s premiere NBN competitors.

Jason Lee

NEM Blockchain Consultant

Championing blockchain technology across the world and securing a place in the Forbes 30 Under 30 Asia 2018, Jason is no stranger to the Fintech space. Jason is the Global Director of Partnerships and Strategic Alliances with NEM.io. He is a deal-maker, community-builder and entrepreneur with a background in business development, client proposition, digital enablement, innovation and commercialisation consulting.

John Loizou

Internal Financial Consultant/Accountant

John is a partner and co-founder at Chronos Private, a boutique accounting firm specialising in SMEs and startups. He has over 10 years of finance experience and technical knowledge, with 6 years spent at international professional services firm, Grant Thornton.

Boris Peter Manitius

IBM Watson Specialist

Boris is in the Bluemix team as part of IBM‘s cloud division. He is an IBM Watson expert. Boris creates fantastic solutions utilizing the power of artificial Intelligence.

Motti Peer

Public Relations

Experienced Co-Chief Executive Officer with a demonstrated history of working in the public relations and communications industry. Skilled in Entrepreneurship, Marketing Strategy, Strategy, Digital Marketing, and Social Media. Strong entrepreneurship professional with a MBA focused in Finance, Economics from Ono Academic.

Yelena Galstyan

Social Media Manager

Hailing from a journalism background, Yelena has years of experience as a Content Curator at Milkman Agency and Digital Marketing Strategist at Asta. She's passionate about executing creative strategy and loves working with innovative new brands to make sure their voice is heard.

Hélyette Geman Ph.D.

Expert in Quantitative Finance and Valuation of Exotic Securities

Hélyette GEMAN is a Professor of Mathematical Finance at Birkbeck, University of London where she is the Director of the Commodity Finance Centre and Research Professor at Johns Hopkins University. She is a graduate of Ecole Normale Superieure in Mathematics, holds a Masters degree in Theoretical Physics and a PhD in Probability from the University Pierre et Marie Curie and a PhD in Finance from the University Pantheon Sorbonne. In 1993, she became 'Professeur Agrege des Universites' in Management and Juridicial Sciences.

From 1988 to 1995, Hélyette Geman was Chair of the Finance Department at ESSEC Business School; from 1995 to 2005, she was the Director of the Masters program 'Security Markets, Commodity Markets and Risk Management' at the University Paris Dauphine, where she supervised many PhD students, including Nassim Taleb.

Salil Ahuja

IBM Watson Genius

Salil is the AI and cloud solutions technical lead at IBM. He works with enterprises to transform through cloud, artificial intelligence, natural language processing, machine learning, analytic and cognitive technologies.

Michael Blau

Web Developer

Michael is an experienced web developer and graphic designer. He has been woking in the industry for half a decade, founding his own design studio two years ago.

Get in touch

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Frequently Asked Questions

When is the token sale? Will there be a pre-sale?

The token sale will commence in July, 2018, with a pre-sale in May. The pre-sale is being held privately. If you are interested in participating in the pre-sale, contact us at hello@

Where is the company registered?

The company is officially registered in Singapore under the name WATERMELONBLOCK PTE LTD and operates out of Melbourne, Australia.

Do you have a working application?

Yes, our application is currently being beta tested. Our Cryptocurrency analytics
application will be available in Q4 of 2018.

What is the smart contract address?

The smart contract address is 0x7a18919f0b05fa5e91f3ef43afe8a72105c9d4b8

Who is excluded from the token sale?

Residents of the United States of America, China and North Korea.

What job opportunities are on offer?

We are expanding our team. If you fall into any of the following categories:

Data Scientists
Financial Analysts
Organization Change management professionals
Software Developers
Data Journalists
Operations Research Professionals

Contact us at hello@


December 12, 2018

Art Of Detecting Cryptocurrency Manipulation – Pump and Dump

There are two kinds of investors on this planet - the ethical ones and…..the sleazy ones. That’s right, good ol’ yin and yang (shrug). Unfortunately, the cryptocurrency markets (a.k.a crypto-markets)…
November 21, 2018

Data Transformation ​Workflow For Cryptocurrency Market Sentiment Analysis

The team at WatermelonBlock are avid proponents of the ‘Make hay while the sun shines’ philosophy, which is why we strive to use state-of-the-art infrastructure and deploy advanced deep learning…
November 16, 2018

Introducing MelonEX, the Digital Currency Exchange of the Future

Introducing MelonEX, the digital currency exchange of the future. Our team has been working hard to execute our WatermelonBlock's Phase 2 developments and we are proud to present our first…
October 9, 2018

WatermelonBlock Q3 Wrap Up

As Q3 comes to a close, the WatermelonBlock team reflects on our achievements to date and looks forward to the future. Check out our company updates below to see what…
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